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Rather than buy costly network ad time, the company screened the movie on college campuses and co-produced a special on the Blair witch with the Sci-Fi channel. Meanwhile, Artisan employed a number of low-budget publicity tactics Malin estimates that prior to the film's July 14 release, Artisan had spent only $1 million to promote the film. Over the next six months the Website grew to include documents and video clips, all of which maintained the film's poker-face illusion that the events it depicts are real. The Haxan crew had already put up a Website at Malin says, "Our feeling was that that Website could be expanded and could be one of the focuses of a marketing campaign."
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According to Artisan's co-president, Amir Malin, that same day he, his co-president, Bill Block, and his marketing chief, John Hegeman, sat down at their rented condo with Haxan Films, the five-person production team behind the film, to sketch out a marketing plan. After an all-night bargaining session, it sold, reportedly for $1 million, to Artisan Entertainment, a privately held independent-film distributor. It was there that the film, a faux documentary about three student filmmakers who disappear while making a movie about a legendary witch, screened to an enthusiastic response at the Sundance Film Festival. 24 at the Egyptian Theater in Park City, Utah. The Blair Witch publicity machine began revving just after midnight on Jan. 1 movie, Eyes Wide Shut, had an average of $9,003.) Where the average studio film today costs at least $25 million to market, Blair Witch is an example of how canny positioning, clever publicity-and, yes, a good movie-can rival any studio juggernaut. Its title, of course, is The Blair Witch Project, and it grossed $1.5 million in its opening weekend, playing on just 27 screens-which averages out to an incredible $56,002 per screen.
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And then there was this: The movie we were there to see had no major stars and had cost all of $60,000 to make. And that, on the way in, I'd passed a line of people who were already waiting in the hot Los Angeles sun for the 2:30 show. Now, there's nothing especially unusual about a crowded show-except, perhaps, that it was 12:30 on a Tuesday afternoon. The only other release that really came close to it was Phineas and Ferb: A Very Perry Christmas, while there are about a dozen or so other releases worth picking up on this week's list.(FORTUNE Magazine) – Last week I sat in a packed movie theater watching a horror movie. With so much competition, one might think it would be tough picking the Pick of the Week, but that was not the case, as Beauty and the Beast - Blu-ray / DVD Combo walked away with that distinction. One of the busiest weeks on the DVD / Blu-ray release report in fact, I set a record for most reviews in a single week. The winners of our Gunning for Top Prize contest were determined and they are.ĭVD and Blu-ray Releases for October 5th, 2010
#The blair witch project 1999 code#
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a code for a UV digital HD download for The Blair Witch Project.Įntries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!Ĭontest: Gunning for Top Prize: Winning Announcement Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a code for a UV digital HD download for The Blair Witch Project. There's actually only supposed to be one code as a prize and one is supposed to be going to me, but I already own the move on Blu-ray, so I thought I would give away both codes as prizes. The prizes this week are codes for a UV digital HD download for The Blair Witch Project. In order to win, one must simply predict the opening weekend box office number for Big Hero 6. Because of this, Big Hero 6 is the target film for this week's box office prediction contest. I think Interstellar will be the bigger film however, it is opening on IMAX on Wednesday and I'm not sure if the studio will lump those figures into the weekend numbers and that's an added complication I don't want to deal with. Next weekend, Interstellar and Big Hero 6 open wide. The winners of our Be the Hero contest were determined and they are. Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted)Ĭontest: Be the Hero: Winning Announcement Labor Day (All Movies, 3-Day, Inflation Adjusted) October 5th, 2010 by Lionsgate Home Entertainment See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records. All Time Domestic Box Office (Rank 401-500)Īll Time International Box Office (Rank 901-1,000)Īll Time Worldwide Box Office (Rank 601-700)Īll Time Domestic Box Office for R MoviesĪll Time International Box Office for R Movies (Rank 101-200)Īll Time Worldwide Box Office for R Movies (Rank 101-200)